Posts Tagged ‘Business’

Smart Things To Do With Your Money

Wednesday, July 8th, 2009

I recently had surgery on my shoulder and have been out of commission for the last week or so. Can’t trust my blogging on pain killers, so I decided to take a break to let the healing begin. But, I’m back and have tons to share with the world.

While sitting at home healing, I ran across an old article in Money magazine that got me thinking about what I would label as good uses of your money. The current economy has most people thinking of ways to be smart with their money and not wasteful. Being smart with your money does not mean not spending any of it…it means making the right decisions that will pay off for you financially, for your career or for your future. None of these ideas will make you rich, but they may be able to provide lower risk and a higher probability of success. That’s what I call smart. Most of these ideas are related to your money and your family. It’s by no means the only thing to do with your money, but it’s a start.

5 Things To Do With Your Money:

1. Automate – Your financial life, that is. Don’t rely on your emotions or your memory to put aside money each month towards your investments. Things get put off  or moved down the list when you make them a manual action. Contact your bank or your broker to have monthly investments routed from your account each month…automatically. Make investing an afterthought by taking the thought out of it. Do the same thing for all of your monthly bills. It will make life easier, I promise. And, you will never pay late fees again or waste time each month managing the bills and investing. This leaves you more time to do the things that generate profit or income.Smart Money

2. Every Penny Counts - Get a jar, a bucket, a big cup, whatever…and  make a pact with your family to put all stray coins there. Pennies, nickels, dimes, quarters, all of it goes in the jar. Do this for six months and then bring it to a bank that has a coin sorter. Now, for the boring part , don’t spend it. Yes, I said don’t spend it. Open a savings account and put the money there. Let it earn interest as you determine what you will want it to pay for in the future. It’s easy to save hundreds of dollars each year (if not more) effortlessly. This money can eventually pay for a big family vacation, a college education, paying down high-interest debt, etc… The possibilities are endless and the process is fun for the whole family. Kids really get in to this and it’s a great outing when you go to the bank to find out how much the family saved TOGETHER.

3. Invest in College - I can’t stress enough the importance of sending your kids to college. In today’s world, the competition is fierce and the jobs are limited. Save the money, borrow the money, whatever it takes  – make sure they go to college. College graduates make 80% more than non-graduates over their lifetime. This adds up to a cool million over their lifetime. Now, that’s a good use of your money.

4. Know your credit score - This is a really important number to know. It can prevent or facilitate the purchase of necessary things in life. Having a bad credit score can haunt you for years and years. Get a reporting agency to give you the credit report for all three bureaus. It will cost you some money, but you will have the number and be able to fix any problem issues before it’s too late. And, many times, mistakes are made and your credit report has someone else’s problems on it. This can take years to fix if you don’t take action quickly. So, please spend the $50 and get a good idea of where things stand in your credit world.

5. Push the limits – Max out your 401(k). Yes, the market is rocky, but it’s still a good place to put your money to invest in your future. Determine your riskyness through your age and the closeness to retirement. Keep things a little more conservative if you can’t afford to have too much fluctuation. Either way, many companies provide 401(k) matching programs, which is free money to you. Take advantage of it and max out your contributions. Putting a few dollars in each month can turn in to thousands of dollars when it comes time to retire. It’s worth pinching the pennies now to have security later in life.

That’s about it for me for this week. I’m finally back at my Houston Courier Service this week and am very busy trying to catch up. I hope everyone enjoyed their 4th of July holiday. Let me know if you have any other great ideas for your money.

Until Next Time,

Eric

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Social Media and Your Business

Wednesday, June 17th, 2009

Those of you who follow my blog may already realize that I’m relatively new to the world of Social Media. I’ve only been at it for about 6 months, but in that time I’ve learned some valuable lessons that I thought I would pass along.

Social MediaBefore I give you my few tips, I’ll let you in on why a company should be interested in the social media world. The plain and simple facts are that there are thousands of your clients, friends, family and community that are interacting online. They do business online, they maintain relationships online and they get educated online through news articles, websites and blogs. Why not get involved as a representative of your company? It’s easy but it does take a little time. However, this type of grass-roots marketing is worth it when you look at the cost – FREE. Talk about increasing margins… when cost of sales is nothing, sign me up for more of that!

So, here are my three tips:

1) Start a BLOG – Of course I’m going to recommend that you do a blog, considering  you are reading mine right now. There are a few different types of blogs. A few examples are: 1) The Personal Blog – this is the most common type of blog and it provides commentary and insight on topics that are of interest to the author. The posts are a bit longer and explore a variety of themes. 2) The Online Journal Blog – This is a shorter, daily version of a blog. It’s less about exploring topics and more about a breakdown of daily occurrences. 3) Video Log – Another version of a blog is when the topics being explored are all recorded on video and provided in that medium to the audience. This is often called a VLOG.

The reasons a company owner should do a blog are countless. For instance, a blog lets you put a name and a face to the company you represent. You give your customers some insight in to who you are, the things that are important to you and the life you lead outside of the business. It also lets you explain certain parts of your business or your industry to those that are interested. Another valuable part of the blog is it’s effectiveness within the search engines. Blogs will help your company’s natural rankings go higher so that new customers can find you when searching for keywords related to your business.

A word of caution when writing a blog – try to keep it varied in topic and interesting. For instance, I have a Houston Courier Service, but if I wrote about how great my courier service was every single time I wrote a post, my blog readers would lose interest very quickly. Think about how you run your business and what insight you have learned that could help other business owners. Use your blog as a way to help others, not just to pontificate about how great your business is.

2) Get a Twitter Account - When I first heard about Twitter, I did not think it would catch on at all. Who would want to do updates throughout the day about random things? Turns out, it’s really easy to get in to. With all of the additional platforms  that make it extremely easy to manage (TwitterBerry, TweetDeck, etc…), “Tweeting” is actually a fun way to reach customers or potential customers in your area.  Many of the Fortune 100 companies have a Twitter account where customers like you and me can see what goes on in an average day at their company.

Will you get customers from Twitter? Well, it depends. Having followers and following people in your area gives you a chance to become aware of events and things that you may not have known about. Attending these events can provide a way to get face-to-face time with potential customers who may need your product or service.  If you use the Twitter account as a way to get your foot in the door, then sure, you can definitely get new business from your FREE Twitter account.

A word of caution about Twitter – Do not push your company in every single Twitter post. Like a blog, your followers will get bored with your Tweets and “unfollow” you. Make your Tweets interesting, include links, pictures, funny thoughts, etc… Throw in a word about your business, but not in an overwhelming way. Keep the balance. Oh – and one more thing – many followers can see right through a “fake account” – so, keep it real.

3) Get a Facebook Account – Millions and Millions of people are on Facebook. Your employees, your friends, your grandmother, etc… This social media website has an extremely broad demographic that spans all ages, all genders, all cultures, etc… Why not create a page for you and for your company? Create a Group so people can follow your company and the events that are occurring. And the great thing is that you can link your Blog, Twitter and Facebook together so that all three update when one is changed. Post a blog and your Twitter and Facebook accounts can automatically inform your followers of the new blog with a link to it. Post a Twitter Update and not only do your Twitter followers get it, but so do all of your Facebook followers. It’s easy to set up and amazing to see the impact it can have on your business.

Those are my three tips for Social Media and your business. There are plenty more ideas that you can incorporate – Digg, StumbleUpon, Squidoo, etc…  If you are interested in more information, please feel free to comment and I can send more over. Just remember, I am still new at this myself and trying to figure out what works and what is a waste of time. But, I’m more than willing to help you and your business move in to the Social Media world.

Till Next Time,
Eric

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Back To The Basics

Friday, June 5th, 2009

Often I find myself talking about business with people all over the city. Whether it’s at my favorite restaurant, my dry cleaner, with my family or at sporting events. I can ramble on about the current state of the economy, my Houston Courier Service or problems owners are facing in industries across the board.   I’m realizing a common theme these days in the discussions. The theme is a problem with Cash Flow. We all seem to suffer from cash flow problems at one time or another in the life of our business, but these days – it is a much more common problem than it was just a few years ago.

Recently, I started to take a look at my own company to determine what, if anything, needs to be changed or fixed to lower our internal concerns of cash flow. I figured there were some basic areas that I needed to look in to and those were: Receivables, Bad Debt Issues, Too Much Overhead and the biggest – Low Profit Margins.

cashflowpiggyToday, I’m going to chat about Low Profit Margins. I see this so often in my industry. Perhaps it is because we are service-based vs. product-based or perhaps its because we are all competing for the same business. Either way, by taking a good look at my customers,  I was able to see that not only was I not profitable on some customers, but I was actually LOSING MONEY! When you consider the costs associated with deliveries which includes the delivery drivers, the taxes (don’t get me started on the taxes), the gas prices, the customer service group, the technology costs for order placement-tracking and reporting, the costs associated with the building, etc… – things start to add up.

Now, I’m not suggesting that in this tough economy we go in and start raising prices across the board, but I am saying that we need to all be aware of the necessary margins associated with our particular type of business and keep that in mind when bringing in new customers.  Often, companies don’t include all areas of cost when bidding on new work.  Bringing in new business that generates cash, but is not profitable in the long-run, is a sure-fire way to go out of business.

You may find that you have multiple divisions within your business. Some may be more profitable than others – put your focus there. And bring in customers that understand the value of the service that you are providing. Customers that won’t haggle with you over a few pennies difference. Instead of price haggling, explain why your service is better than the others and don’t budge on your pricing. Your goal is to continue to price your business in a way that keeps you in business. Good customers respect that and understand your need to make a profit.

I know that running a business is more than a full-time job. So, when you are swamped with decisions to make, operations to run, employees to manage, books to keep and new customers to get – remember this – get back to the basics. Ensure your receivables are not out of control, you are not running with too much bad debt, you don’t bite off more than you can chew with your overhead and that you price your work in a way that is profitable. Because at the end of the day, Cash Flow is KING.

Until Next Time,

Eric

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